Our Story

Built for the people
who build their own
future

Seatd was created with a single conviction — independent professionals deserve the same calibre of business tools as the largest chains, without surrendering a percentage of every booking they worked hard to earn.

The Problem We Solved

The UK's independent professionals were being left behind

The UK self-care and service industry is built on the backs of independent professionals — barbers who built their clientele from zero, nail techs who turned passion into a business, tattoo artists who spent years perfecting their craft, personal trainers who changed lives one session at a time.

These professionals were stuck using platforms that charged commission on every single booking. Every client they brought to the platform. Every appointment they worked hard to fill. A percentage taken — every time.

That was the problem. Seatd is the answer. A flat monthly fee. Zero commission. Every penny from every booking goes directly to the professional who earned it.

£0

Commission on every booking

Forever. No exceptions. No hidden fees.

12

Industries supported

From barbers to driving instructors.

5 min

To go fully live

Branded page, services, hours — done.

2-week

Auto re-engagement SMS

Brings lapsed clients back automatically.

24/7

Booking availability

Your page works while you sleep.

Our Mission

To become the dominant operating
system for independent service businesses

Booking is just the entry point. Our vision is to build the complete infrastructure layer that runs every aspect of an independent professional's business — client relationships, revenue, retention, reputation and growth. All automated. All intelligent. All owned by the professional.

By 2030, Seatd will be the platform powering tens of thousands of independent service businesses across the UK and beyond — not just as a booking tool, but as the backbone of how they operate.

What We Stand For

The Seatd principles

These are not marketing statements. These are the commitments we build every feature around.

💰

Zero Commission. Always.

We charge a flat monthly fee and nothing else. Every penny from every booking belongs to you. No surprises. No percentages. No exceptions. This is a permanent commitment — not a promotional period.

🔒

Your clients. Your data.

The clients you build through Seatd are yours — not ours. Your customer data belongs to you and you alone. We will never monetise, share or exploit your client relationships. Ever.

🇬🇧

Built for the UK.

Seatd is built specifically for UK independent professionals. UK pricing. UK phone numbers for SMS. UK cities and towns. Built with an understanding of the UK self-care and service market.

🤖

Automation that actually works.

Your 2-week re-engagement SMS fires automatically. Your reminders send automatically. Your review requests go out automatically. You focus on your craft. Seatd handles the rest.

Premium at every level.

Whether you're a solo barber or a growing studio with a full team, your Seatd profile looks elite. Your booking page reflects your brand, your colours, your logo — not ours.

🚀

Built to scale with you.

Start as a solo professional and grow to a full team studio without changing platforms. Seatd grows with your business — team management, multi-staff booking, analytics and beyond.

12 Industries

One platform. Every appointment-based profession.

Seatd is not a generic marketplace. Every industry we support shares the same model — repeat clients, appointment scheduling, retention, reviews and local discovery.

✂️

Barbers

💅

Nail Technicians

👁️

Lash & Brow Artists

💉

Aestheticians

💇

Hair Salons

🖋️

Tattoo Artists

🤲

Massage Therapists

💪

Personal Trainers

💄

Makeup Artists

🚗

Driving Instructors

🚘

Car Detailers

Beauty Therapists

Part of Something Bigger

Built by FOREiA

Seatd is a product of FOREiA — a UK-based venture and technology group building digital infrastructure for independent professionals, appointment-based businesses, and service industries that have historically been underserved by technology.

FOREiA builds with a simple philosophy — identify industries where technology can create genuine competitive advantage for independent operators, then build the best possible product for them without extracting excessive value in return.

Seatd is operated by Z.I Operations UK. Registered in England and Wales.

FOREiA Group

A UK technology venture group building digital products for independent professionals and underserved service industries.

Z.I Operations UK

The legal operating entity behind Seatd. Registered in England and Wales. Responsible for platform operations, data processing and customer relationships.

Get in Touch

For partnerships, press or general enquiries:

management@foreiagroup.com

The Roadmap

Where we're going

2026 — Now

✓ Live

Platform launch across 12 industries

Booking pages, SMS automation, marketplace, team management, dashboard and analytics live across the UK.

2026 — Q3

Coming Soon

iOS and Android app

Native mobile app for consumers to discover, book and manage appointments. Push notifications and biometric login.

2026 — Q4

Coming Soon

Map discovery and local density

Map-based search, distance filtering, personalised recommendations and trending professionals.

2027

Planned

Intelligent retention engine

Birthday automation, smart campaign sender, loyalty milestones, personalised re-engagement and predictive rebooking.

2030

Planned

Dominant UK and European platform

The operating system for independent appointment-based businesses across the UK and Europe. Tens of thousands of professionals. Millions of bookings.

Join Seatd

Ready to build your business
the right way?

Get your professional booking page live in under 5 minutes. Zero commission. Automated SMS. Full dashboard. 14-day free trial.

14-day free trial · Cancel anytime · Operated by Z.I Operations UK